EDMONTON — An Edmonton brewery has launched a new beer to help raise money for Amyotrophic Lateral Sclerosis (ALS) and honour an advocate for the disease in the process.
Sea Change Brewing Co. started selling Adam’s Pale Ale on Thursday, pledging to donate a dollar from ever four-pack sold to the ALS Society of Alberta.
Adam Rombough was diagnosed with ALS in 2017 and spent the last months of his life fundraising money and promoting awareness for the disease. He died in May of 2018 at the age of 34.
The brewery is also selling jersey style beer koozies and t-shirts with all of the money raised going the ALS Society of Alberta.
CELEBRITY SUPPORT
Adam’s Pale Ale garnered a lot of support from Edmontonians, politicians and celebrities using the hashtag #OneOnAdam.
Edmonton born actor Nathan Fillion also expressed his support via Instagram.
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People can make a donation to the cause at www.alsab.ca/seachange, where they can also find a list of liquor stores stocking the beer.
June is ALS awareness month.