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&C has partnered with attention and conversion analytics company iSpot.tvto bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by TV ad impressions. These are the shows networks have been promoting most heavily to drive tune-in (our data covers the seven-day period through Oct. 21).

On the strength of 425 million TV ad impressions, a promo for ABC’s crime drama The Rookie tops our chart for the second week in a row. ABC also once again scores two other spots in our ranking, grabbing second place for its Roseanne successor The Conners (up from third place last time) and holding steady at fourth for another new family sitcom, The Kids Are Alright.

1) The Rookie, ABC

  • Impressions: 425,052,857
  • Attention Score: 83.12
  • Attention Index: 50 (50% more interruptions than avg.)
  • Imp. Types: National 82%, Local 16%, VOD/OTT 2%
  • In-network Value: $3,975,042
  • Out-of-network Est. Spend: $1,395,498
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